Welcome to Pineda & Co.

We’re glad you’re here.

Pineda & Co. isn’t just a jewelry studio — it’s our family in Edmonton (Canada), working at a bench, learning, making, and trying to do things the right way. We found our way to this craft when the world got strange and quiet, and making became both an outlet and an anchor.

We began small, and we’ve stayed small on purpose. Every piece is designed, formed, and finished by our own hands. No assembly lines. No shortcuts. Just fire, forging, honest tools, and the kind of old-world bench craft you can feel in the edges, the fit, the finish — the details most people never notice, and we never stop noticing.

At the heart of it all is us:

• Mario — senior bench monkey and eternal apprentice, trained in old school craftmanship and stubborn about doing it properly: fundamentals first, patience, repetition, discipline, and the belief that beauty is earned, not rushed.
• Veronica — the boss and design compass, equal parts muse and critic, with a gift for knowing when less is more.
• Matias — junior bench monkey and origin spark, keeping us playful, curious, and brave with the torch.
• Princess (cat) and Chico (dog) — studio mascots, box inspector and emotional-support officer, respectively.

We see jewelry as wearable art — the body as a canvas, and the piece as a quiet expression of individuality and natural beauty. Gold, silver, copper, stone: each with its own character, each carrying a story. Our job is to listen, then shape it into something you’ll reach for again and again.

When we’re not tucked away in the studio, you’ll find us roaming with our four-legged crew, chasing fresh air and the kind of light that doesn’t stay still.

Thanks for being here. This is just the beginning.

— The Pineda & Co. Family